"Content Is King" remains a phrase often cited by marketers when discussing the impact of building communication channels for individuals or businesses. This is a factor that helps brands achieve effectiveness in business and establish strong connections with customers.

To accomplish this, Social Marketing is the most effective method of engaging customers by combining technology and the power of language (Content Marketing), helping to build brand recognition across various media platforms such as Facebook, Instagram, etc. Check out the Social Always-on building service provided by the M&M Communications team now!

1. Why do businesses need to build multi-channel content?

a) Transmitting information in creative, memorable ways

Transmitting information related to products or conducting interactive posts is an integral part of both new and existing customer engagement strategies in marketing. By employing various transmission methods such as videos, images, and diverse writing styles ranging from formal to trendy, entertaining content, your business can easily seize opportunities to attract the attention and interest of users. Consequently, the branding efforts will become more effective and time-saving.

b) Increasing brand recognition

Thanks to the ability to advertise within a large reach and target the right audience, brands will no longer have to worry about new customers being unaware of their products or services. Additionally, attracting quality interactions will nurture leads and increase revenue potential for the business.

c) Creating differentiation and credibility in the market

Creativity knows no bounds, and applying clever creative skills will help the brand image become impressive and unique compared to competing rivals. This also reflects the brand's character, investment in the product, and how meticulously brands approach customers. Investing in the "distinctive quality" of the brand is the key to making an impression in the minds of customers across social media platforms.

2) Marketing Services by M&M Communications

Understanding the potential of social media platforms for both businesses and consumers, M&M Communications offers prominent marketing service packages tailored to the needs of each business.

Basic Package

Are you starting to build a communication channel for your business and unsure where to begin? Consider the Basic package tailored for small and medium-sized enterprises. In this package, we provide suitable content suggestions and market information to meet the basic and effective communication channel needs for your business. The Basic package includes:

• Market segment research

• Competitor research and analysis, social reviews

• Content proposals (Copy tactic, content pillar, Content angle, Visual Direction & Demo post).

• Media plan proposals and allocation of appropriate budgets

Premium Package

Our Premium package is designed for businesses aiming to expand product and service transmission to target customers through social platforms. With the Premium package, businesses will receive a complete package of content proposals and creative execution to build communication channels from M&M Communications. Our team will provide 6 posts/month with 3 different visual formats to make the business's communication channels diverse and attractive. The Premium package for businesses will include:

• Market segment research

• Competitor research and analysis, social review

• Content proposals (Copy tactic, content pillar, Content angle, Visual Direction & Demo post).

• Media plan proposals and allocation of appropriate budgets

• Provide content direction and design image orientation with various formats within 1 month

Professional Package

The Professional package is suitable for businesses looking to establish professional social channels or preparing to launch a campaign that requires the support of media platforms. With the Professional package, our team provides businesses with 10 posts/month featuring 4 outstanding visual formats tailored to the business model and products to reach a wide range of users. Additionally, businesses will receive a complimentary Facebook Banner design to enhance their social channels. The Professional package will include:

• Market segment research

• Competitor research and analysis, social review

• Content proposals (Copy tactic, content pillar, Content angle, Visual Direction & Demo post).

• Media plan proposals and allocation of appropriate budgets

• Provide content direction and design image orientation with various formats within 1 month

• Special offer: Complimentary Facebook Banner design.

3. The process of implementing a professional Social Always-on strategy

After receiving comprehensive information from the client, the M&M Communications team will thoroughly understand the business model and unique aspects of the client's products. From there, our team will proceed with the following steps in building social channels for the business:

Develop and propose suitable, creative content lines:

Every brand has its own colors, personality, and different products, so considering and proposing suitable content lines is crucial to ensure smooth and consistent information transmission. Additionally, for each piece of content, we will consider running advertisements for potential customer reach and choose appropriate formats along with eye-catching, outstanding designs.

Manage posting schedules and effective posts:

To develop communication channels, M&M Communications needs to ensure the frequency of posts and regularly manage the brand's content postings. This helps customers to regularly update information from the brand, and the business's communication channels consistently attract interaction without experiencing "flop" situations.

Performance reporting and growth optimization:

After a certain period, the team will update and report on the effectiveness of the platforms, then optimize the content to achieve better results.

4. Some Social Always-on Projects

MLA - Meat and Livestock Australia

Industry: F&B

Scope of Work: Design, Production, Marketing, Branding

Meat and Livestock Australia (MLA) is one of the clients in the product photography and Social Always-on communication plan. The stories of Australian red meat, their content and direction on MLA's social media channels are thoroughly researched and accurately conveyed to customers by the team. Users are updated on information about the farming process, knowledge about red meat, and diverse cooking recipes produced by the M&M Communications and M&M Production House teams. From there, users have the opportunity to understand and get closer to various types of red meat from this country.

Air Wick 

Industry: Beauty & Consumer

Scope of Work: Design, Production, Marketing, Branding

As a brand producing natural fragrance oils from the UK, Air Wick needs to increase brand recognition and reach a large number of customers through social platforms. Through the message the brand wants to convey, the M&M team has embarked on producing content posts, short videos, and multimedia images highlighting the features of the product, building credibility for the brand, and helping customers understand the benefits that Air Wick can bring.

Rooster Beers

Industry: F&B

Scope of Work: Production & Social Always-on

M&M Communications & M&M Production House collaborated with Rooster Beers to develop content post proposals and visual directions to strongly convey the brand's taproom images and highlight the message "Our Beer, Your Food". Each content post criteria reflect the unique street character of Rooster Beers but also evoke curiosity and a sense of closeness. The message "Our Beer, Your Food" will be vividly portrayed through high-quality multimedia images and videos, giving customers an overall view of the space, atmosphere, and products that Rooster Beers passionately brings to the Vietnamese beer market.

Thus, marketing activities on social media channels are an essential part of any business operation or campaign. With a dynamic, enthusiastic, and experienced team, M&M Communications will be your excellent companion on the journey of comprehensive brand development, leaving a lasting impression on consumers.

Contact M&M Communications for detailed consultations: CLICK HERE